Tracked events

This is the raw material everything else is built from. Segments, predictive scores and attribution all come from these events.

You can see them for any individual on the Event Activity tab of their profile.

Browsing

Event	When it fires
Page Viewed	A visitor opens any page
Collection Viewed	A visitor opens a category or collection page
Products Searched	A visitor searches your store
Product Viewed	A visitor opens a product page
Product Clicked	A visitor clicks a product in a list

Cart

Event	When it fires
Product Added	Something goes into the cart
Product Removed	Something comes out of the cart
Cart Update	The cart contents change
Cart Viewed	A visitor opens the cart page

Checkout

Event	When it fires
Checkout Started	A visitor begins checkout
Checkout Updated	Something changes during checkout
Checkout Deleted	A checkout is abandoned and discarded

Checkout Started without a matching order is the signal behind abandonment, and it is the most useful group here. Someone who reaches checkout and stops was as close to buying as a person gets.

Orders

Event	When it fires
Order Created	An order is placed
Order Paid	Payment completes
Order Updated	An order changes after being placed, including refunds and returns
Order Edited	Items, quantities, address or payment change
Order Cancelled	An order is cancelled

Refunds and cancellations feed back into revenue, which is why a visitor's numbers can go negative in a period where they returned something and bought nothing new.

Attryb elements

These measure your own campaigns.

Event	When it fires
Template Viewed	An Attryb element is shown
Product Viewed in Template	A product inside an element is viewed
Product Clicked in Template	A product inside an element is clicked
Product Added from Template	A product is added to cart from an element

These are where impressions, clicks and assisted revenue come from.

Accounts

Event	When it fires
Customer Enabled	An account is created
Login Viewed	The login page is opened
Registration Viewed	The registration page is opened

Identity and location

Event	When it fires
Visitor Identified	Location and device details are attached to a visitor

This is what fills in city, country, device and screen size on a session. It is why location targeting works without asking anyone where they are.

Customer data from Shopify

For signed-in customers, Attryb also pulls profile data from Shopify.

Field
Shopify Customer ID	Name
Email	Contact number
Address	Language
Currency	Tags
Total spend	Total orders
Last order ID	Email verification status
Accepts email marketing	Accepts SMS marketing
Exempt from tax

Accepts email marketing and Accepts SMS marketing are the two worth knowing about. They are what fills in Reachable Channels on a visitor profile, which tells you whether you can follow up with someone outside your site at all.

Where events show up

What you see	Built from
Event Activity	Every event, session by session
Pages	Page Viewed only
Summary	Events rolled into totals and rates
Segments	Conditions matched against events
Campaign performance	Template events, plus orders