Reorder reminder

Reminds a customer to buy again, after a time you choose, with a link back to your store. It suits products that run out: skincare, supplements, coffee, pet food.

A customer who liked a product will usually buy it again. The reminder makes sure they buy it from you, and not from whoever they see first when they run out.


Flow	Order Flow
Sends when	After a time you choose
Category	Marketing
Reaches opted-out customers	No
Goal	Repeat purchases

Set it up

Go to Ecomm+ → Order Flow.
Click the pencil icon on Reorder.
Pick an approved template, or submit a new one.
Choose the duration after which the message sends.

Map the variables and turn it on.

The template

Hi {{1}},

How are you finding your {{2}}? If you are running low, you can order again in a couple of taps.

As a thank you for coming back, here is 10% off your next order with the code REORDER10.

Thank you for shopping with us.
Reply STOP to unsubscribe.

Add a Call to Action URL button, such as Order again, linking to your store.

Variable	Map it to
`{{1}}`	`$FirstName`
`{{2}}`	`$LineItems`

Choosing the timing

The timing is the whole trick. Too early and the customer still has plenty left. Too late and they have already bought elsewhere.

Set it a little before the product would run out for a typical customer.

If your products last very different lengths of time, one timing cannot fit them all. Set it for your best-selling product, the one most reorders will be for.

When to use it

For products people use up. It works for consumables with a predictable life. For things people buy once, such as furniture or a watch, a "buy again" message makes no sense. Leave it off.

Mention the product. $LineItems names what they bought, which turns a generic sales message into a useful reminder.

Use the discount lightly. Customers who were going to reorder anyway do not need one. If you add a code, keep it small, and change it now and then so you can see from Shopify how many orders the reminder brings in.