Templates

A use case decides what an element does. A template decides what it looks like.

Every template is a ready-made design you can edit: colours, fonts, images and words. You pick one while building a variant, and you can swap it later without changing anything else about the campaign.

Browse them under Template Library in the sidebar.

Finding one

Templates are grouped so you can narrow down quickly, by the kind of element, by occasion, by season, and by the use case they suit.

Start from the use case. A template built for abandoned carts already has a place for cart contents, so you spend your time on wording rather than layout.

Favourites

Mark a template as a favourite and it appears at the top when you are building a campaign, and under My Templates in the library.

Worth doing once you have found two or three that suit your brand. Most stores end up reusing a small handful, and favouriting them saves hunting through the library each time.

Editing

Once a template is on a variant you can change its colours, fonts, images and text to match your store.

Change the wording first. It is what visitors actually read, and it is where most of the difference between a campaign that works and one that does not lives. Colour matching is worth doing, but it will not rescue a weak offer.

Check every element at phone width before you launch. A popup that looks balanced on a laptop can cover most of a phone screen, and most of your traffic is on phones.

Templates and variants

A template belongs to a variant, not to a campaign. Two variants of the same campaign can use different templates.

That is one way to use variants: keep the offer the same and change the design, run each for a while, and see whether the design was the thing holding it back. Only one variant runs at a time, so compare conversion rate rather than totals and check the dates before concluding anything. See Manage campaigns and variants.