Quickstart abandoned cart

This walks you through one real campaign, start to finish, with every setting filled in.

You will build a popup that catches people who added something to their cart, left without buying, and have now come back. It offers them 5% off for the next ten minutes.

It takes about ten minutes. You need Attryb already set up on your store. See Set up on Shopify.

Why this campaign

People who add to cart and leave are the easiest visitors to win back. They already picked something. They already wanted it. Something stopped them, and often it was nothing more than a distraction.

When one of them comes back, you know two things you did not know the first time: what they wanted, and that they are still thinking about it. That is the moment a small nudge is worth the most.

Step 1: Create the campaign

1. Go to Campaigns and click Create New Campaign.
2. Name it Abandoned cart popup for returning visitors.
3. Description: 5% off for 10 minutes, shown on the visit after they abandon a cart.
4. Use case: Abandoned Cart, popup form.
5. Segment: Visitors.
6. Click Create Campaign.

Visitors covers everyone, which looks too broad for an abandoned cart campaign. It is not. The narrowing happens in the trigger you set in step 4, which only fires for people who actually left something in their cart. The segment decides who is eligible; the trigger decides who sees it.

Step 2: Pick a template

Open the Template Library and pick an abandoned cart popup template.

Choose one that shows cart contents. Seeing the actual product they left behind does more work than any sentence you could write about it.

Step 3: Choose pages

Select Homepage, Product Page, and Category Page.

Leave the Cart Page out. Someone already on the cart page is doing the thing you want them to do. Interrupting them there can only slow them down.

Step 4: Set the configuration

Trigger

Set two conditions:

• Time on site is more than 600 seconds, or exit intent is shown
• The session is the visitor's next session after adding to cart

The first condition catches them at the two moments worth catching: when they have been looking for ten minutes without buying, and when they are about to leave.

The second makes sure this is a return visit, not the visit where they added the item. Someone still shopping does not need a discount.

When to display

Wait 20 seconds after the conditions are met.

Do not skip this. A popup that fires the instant someone lands reads as an interruption. Twenty seconds in, they have looked around, and the offer arrives as a reminder.

Frequency capping

• Once per session
• 10 times per visitor

Once per session means one visit, one popup. Ten per visitor is the ceiling across all visits: enough to catch someone who comes back repeatedly, not so many that it becomes noise.

Overlap prevention

Set it to show in sequence after a cooldown period of 10 seconds.

If another popup is already up, this one waits until that closes, then waits ten more seconds. Two popups stacked on top of each other get both dismissed.

Discount

• 5% off
• Valid for 10 minutes
• No minimum quantity

Ten minutes is short on purpose. The point is to make the decision feel like it belongs to this visit, not to some later one that may never happen.

No minimum quantity keeps it simple. The cart already has what they want.

Step 5: Place and design it

Put the popup in the center of the screen. An abandoned cart offer is the main thing you want them to deal with, so it should be the main thing on screen.

Edit the text. Keep it to one line and be concrete: Still thinking about it? Here's 5% off, for the next 10 minutes.

Check it on mobile, desktop, and tablet.

Step 6: Review and schedule

Check everything on the review screen, then start the campaign immediately.

Leave the end date empty. This promotion has no deadline. It should run as long as people abandon carts, which is always.

Click Finish.

Step 7: Check it worked

Open your own store in a private browser window, add something to the cart, and leave. Come back, wait for the trigger, and confirm the popup appears.

Then give it a day or two and open Campaign performance. Look at impressions first. If that number is zero, the popup is not firing, and the trigger is usually why.

What to try next

Once this is running, build a second variant with a 10% discount and switch to it for a week. Compare assisted revenue between the two weeks.

It is not a true A/B test, because only one variant runs at a time, so a busy week will beat a quiet one regardless of the offer. But it tells you whether doubling the discount doubles anything, which is usually the question worth answering.