Pre-built segments

Attryb comes with a set of ready-made segments. They cover the groups most stores want to reach, and they fill themselves as your store sends data. You do not have to set any of them up.

Find them under Audience → Segments.

The list

Segment	Type	Who is in it
Visitors	Visitors	Everyone who comes to your site
Anonymous Visitors	Anonymous	People who have not created an account
First-time Visitor	Visitors	People on their first visit
Repeat Visitor	Visitors	People who have visited before
Non Customers	Visitors	People who have never bought anything
Users	Users	People who signed up but have not bought
Single Order Customers	Customers	People who have bought exactly once
Customers	Customers	People who have bought at least once
High AOV Customers	Customers	Customers whose average order value is high
Customers Inactive For 30 Days	Customers	Customers who have not been back in thirty days
Discount Seeking Customers	Customers	Customers who mostly buy when there is an offer

Which to use

Starting out, use Visitors. It covers everyone, so a campaign against it reaches your whole audience. It is the right segment for anything that should apply to the entire store, like a free shipping banner.

First-time Visitor and Repeat Visitor split your traffic by whether someone knows you yet. A first-time visitor needs a reason to trust you. A repeat visitor already has one, and a welcome discount for them is money you didn't need to spend.

Non Customers and Single Order Customers are the two groups where a small nudge changes the most. Someone who has never bought needs a first order. Someone who bought once needs a second order, which is usually the harder and more valuable of the two.

Customers Inactive For 30 Days is your win-back group.

Discount Seeking Customers is worth knowing about before you run a discount. If this segment is large, discounts are already shaping when people buy from you, and a bigger offer will not fix that.

A note on overlap

These segments are not exclusive. A customer who has bought once, comes back regularly, and waits for sales sits in Repeat Visitor, Customers, Single Order Customers, and Discount Seeking Customers at the same time.

That is fine and expected. It only matters when two of those segments have live campaigns. See What is a segment?.

Building your own

Pre-built segments cover the common cases, not yours specifically. For anything narrower, see Create a custom segment.