Revenue attribution

Attribution answers one question: when someone buys, did Attryb have anything to do with it?

Revenue that Attryb claims appears in a field called Assisted Revenue, on campaigns, variants and segments.

The basic rule

A visitor has to click something.

If someone clicks an element Attryb showed them and then buys, that sale can be credited. If they never touch it, it is not.

This splits the use cases into two kinds:

Read-only elements showing dashes under clicks and revenue is correct behaviour, not a tracking fault. Judge those by what happens around them. A trust badge that works shows up as fewer abandoned checkouts.

Recommendations

A sale counts when a visitor finds a product through an Attryb recommendation and buys it.

Finding it can mean clicking through to the product page, or using an add-to-cart button on the recommendation itself where the template has one. Either way, the product has to reach the cart and be bought.

Only the recommended product counts

If someone buys four things and only one came from a recommendation, only that one is credited.

Say a visitor sees a recommendation for shoes, clicks it, views the product page, adds them and checks out. Those shoes are credited to Attryb. If they also picked up a t-shirt on their own along the way, the t-shirt is not.

The same session rule

The product has to be found and bought in the same session.

Discovered on Tuesday and bought on Thursday does not count. This keeps attribution honest: the further apart discovery and purchase are, the weaker the claim that the recommendation caused it.

Products found more than once

If a visitor sees the same product recommended in two places in one session, both recommendations get credit for it.

The revenue is still only counted once in your totals. You are not double-counting money, you are seeing which recommendations contributed.

Cart recovery

Cart recovery works differently. Here the credit is for the whole order, not one product.

Abandoned cart popups

When someone is about to leave with items in their cart, the popup appears. If they stay and click its button through to checkout, the entire order is credited to Attryb.

That is the right call. The visitor was leaving. Everything they bought after choosing to stay is revenue that was about to walk out.

Next session cart recovery

Same rule for someone who comes back later. If they click the cart recovery element through to checkout and buy, the order is credited.

No click, no credit

If the visitor never clicks the button Attryb put in front of them, none of it is credited, even if they buy anyway.

Someone who ignores a popup and finishes their order on their own was going to do that regardless.

Reading the numbers

Assisted revenue is Attryb's claim on a sale, not proof it caused it. Someone who clicked a recommendation might have found the product anyway.

Treat it as the ceiling of what a campaign contributed rather than the exact figure. It is still the right number for comparing campaigns, because every campaign is measured the same way.

Where to find it: see Campaign performance.