Segments

A segment is a group of visitors who have something in common.

First-time visitors are a segment. Customers who have not been back in thirty days are a segment. People who only buy when there is a discount are a segment.

Segments matter because a campaign is one use case shown to one segment. You cannot build a campaign without picking a segment first, so segments are where personalization starts.

Find them under Audience → Segments.

Two kinds

Pre-built segments come with Attryb. They cover the groups most stores care about, and they are ready the moment your store starts sending data. See Pre-built segments.

Custom segments are ones you build from your own filters, for groups that matter to your store in particular. See Create a custom segment.

Segment types

Every segment has a type, which says how far its visitors have gone with you.

These are the same four groups as the tabs on Find Visitors, so a segment's type tells you which pool it draws from.

The type matters when you are choosing what to offer. A discount aimed at Customers reaches people who already bought from you once. The same discount aimed at Anonymous reaches people who have never given you an email address.

Active and inactive

A segment shows as Active when a campaign is using it and running. Segments with no live campaign show as Inactive, with dashes instead of numbers.

An inactive segment is not broken or switched off. It just has nothing running against it yet.

Visitors in more than one segment

One person can be in several segments at once. A repeat visitor who buys only on discount is in Repeat Visitor, Customers, and Discount Seeking Customers all at the same time.

If more than one of those segments has a live campaign, more than one element can be eligible to appear. Overlap prevention decides what the visitor actually sees.

What you can do with a segment

Click a segment to open it. You get three tabs: the campaigns using it, its numbers, and the people in it. See View a segment.