What is Web Personalization

Web Personalization allows you to create pop-ups and sections on your Shopify store personalized for visitor segments. You decide what to show, who sees it, where it appears, and when.

The problem it solves

Large marketplaces tailor what every shopper sees. Most stores show everyone the same page.

That is a real disadvantage, and it is not about the quality of your products. Someone who came back a third time to look at the same jacket shouldn't be treated like someone who's never heard of you. Without personalization, they are, because your store has no way to tell them apart.

Attryb tells them apart.

What it does

Collect: Web Personalize collects customer behavior data directly from the store via a custom pixel. We build a profile for each visitor and populate it as more events and data are collected. See Tracked events.
Group. Visitors fall into segments based on their behavior. First-time visitors, repeat visitors, people who only buy on discount.
Display. A campaign pairs a segment with a use case, and the use case is what the visitor sees: a popup, a block on the page, a page of recommendations.
Measure. Impressions, clicks, conversions, and the revenue each campaign brought in. See Campaign performance.

For how these fit together, see How it works.

Getting started

Set up on Shopify to connect your store.
Launch your first campaign, start to finish, in about ten minutes.