Manage campaigns and variants
The Campaigns screen lists everything you have built. Open a campaign from there to work on its variants.
Find a campaign
Filter by use case type using the tabs: Abandoned Cart, FBT, Discount, Recommendations, and more under More.
Filter by state using the radio buttons:
| State | What it means |
|---|---|
| All | Everything |
| Active | Running now |
| Scheduled | Has a start date that has not arrived yet |
| Inactive | Not running |
Use the search box and Filters to narrow further.
What you can do to a campaign
Click the three-dot menu at the end of any row.
| Option | What it does |
|---|---|
| Go to Campaign | Opens the campaign so you can work on its variants |
| Turn Off Campaign | Stops it. Nothing in the segment sees it until you turn it back on |
| Campaign Report | Opens the report for this campaign |
| Delete Campaign | Removes it permanently |
NoteDeleting is permanent. Turn a campaign off instead if you might want it back. It keeps all its variants and their history.
Turning a campaign off stops every variant in it. To stop one variant but keep the campaign running, turn off the variant instead.
The campaign screen
Open a campaign and you see its name, the use case and segment it is built from, and whether it is active.
The four cards below (Impressions, Clicks, Conversion Rate and Assisted Revenue) cover the whole campaign for the date range at the top right. They add up every variant, so a campaign with one active variant shows that variant's numbers.
Turn Off Campaign at the top right stops the whole thing.
Variants
Below the cards is the variant list. This is where the real work happens.
Each variant has a name, an optional description, and its own numbers: sessions, impressions, clicks, conversions, conversion rate, assisted revenue, and its start and end times.
Because each variant keeps its own numbers, you can look back at what a different offer did the last time you ran it.
Variant states
| State | What it means |
|---|---|
| Active | Live now. Only one variant per campaign can be active |
| Scheduled | Has a start time that has not arrived yet |
| Inactive | Not running. Its settings and past numbers are kept |
| Draft | Created but never set up or run. Shown as a badge next to the name |
A variant with a Draft badge has no start time and no numbers. It is a placeholder until you finish setting it up.
Create a variant
Click Create New Variant.
You then set it up the same way you set up the first one: template, pages, configuration, placement and design, then review and schedule. Every setting is explained in Campaign settings.
Give it a name that says what is different about it. "5% for 10 minutes" and "10% off valid for 15 mins" tell you what you need to know from the list. "Variant 7" does not.
There is no duplicate option. A new variant starts fresh.
Switch which variant is live
Turn off the one that is running, then turn on the one you want.
Use the three-dot menu at the end of a variant row:
| Option | What it does |
|---|---|
| Turn Off Variant | Stops it. Its settings and numbers are kept |
| Delete Variant | Removes it permanently |
Only one variant can be active at a time, so turning one on stops the other.
Edit a variant
Open the variant and change what you need.
NoteChanges to a live variant reach visitors straight away. For a big change, build a new variant and switch to it instead. That way you keep the old settings and its numbers.
Schedule a variant
Start and end times are set per variant, not per campaign.
Set a start time in the future and the variant sits as Scheduled until then. Leave the end time empty for something that should run indefinitely, like an abandoned cart popup. Set one for anything tied to a date, like a sale.
Checking performance
See Campaign performance.
Updated about 2 months ago