How it works

Four ideas Attryb Personalize is built on.

  Visitor Behavior  →   Segments      →   Campaigns        →   Results
  what people do        who they are      what they see        what it earned

  pages, products       first-time        segment              impressions
  carts, orders         repeat            +  use case          clicks
                        customers         =  campaign          conversions
                        discount                               assisted
                        seekers           each campaign        revenue
                                          holds variants

1. Visitor behavior

Attryb collects data on every visitor to your store and builds a profile as they browse: pages viewed, products clicked, things added to and removed from the cart, orders placed.

The profile follows them across visits, so someone who browsed on Monday and came back on Thursday is one person, not two. That is what makes it possible to say you were looking at this last time.

See Find Visitors and Tracked events.

2. Segments

A segment is a group of visitors that share one or more common traits.

Personalize ships with 11 pre-built segments. You can build your own from any combination of visitor attributes.

Attryb updates segments in real time based on visitor behavior. A first-time visitor becomes a repeat visitor when they return.

3. Campaigns

A campaign is one segment plus one use case.

The segment is who sees the content. The use case is what they see: an abandoned cart popup, a recommendations block, a banner, etc.

Each campaign holds variants, and a variant is where every setting lives: the template, the pages it runs on, the trigger, the timing, the frequency cap, the discount, the design. You can keep several variants and switch between them, but only one is active at a time.

So the same use case shown to two different segments is two campaigns. The same campaign offering 5% instead of 10% is two variants.

4. Results

Every campaign records impressions, clicks, conversions, and assisted revenue. So does every variant and every segment.

Revenue is credited when a visitor interacts with something Attryb showed them and then buys. See Revenue attribution.

What a visit actually looks like

Someone arrives from Google, browses three product pages, adds a jacket to their cart, and leaves.

Attryb records each of those as events and attaches them to their profile. They now match the conditions for an abandoned cart campaign.

Two days later they come back. The trigger conditions are met, the popup fires after the delay you set, and it shows them the jacket they left behind with 5% off for ten minutes.

They click it and buy. That order shows up as a conversion and its value as assisted revenue on the campaign, on the variant that was live, and on the segment they belong to.

Where to go next

• Set up on Shopify if you have not connected your store yet
• Launch your first campaign to do all of the above once, end to end