Last Viewed Product

Brings back the product someone was looking at but did not add to their cart.

Browsing is messy. People open a product, get distracted, click somewhere else and never find their way back. This closes that gap without them having to search again.

What you can set

Standard trigger, timing, frequency and discount settings.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

Visitors can click this one, so it earns clicks, conversions and assisted revenue. Revenue is credited when someone interacts with it and then buys. See Revenue attribution.

When to use it

Good for stores with deep catalogues, where losing track of a product is easy.

It reaches people earlier than an abandoned cart popup does, so expect it to convert less often but cover many more visitors. Interest is weaker than intent.