Campaigns

A campaign is one use case shown to one segment.

That is the whole idea. You pick who should see something, a segment, and what they should see, a use case. The campaign is that pair.

An abandoned cart popup shown to all visitors is a campaign. The same popup shown to first-time visitors is a different campaign. They run separately and keep separate numbers, which is what lets you compare them.

Variants

A campaign says what you want to do. A variant says exactly how.

A variant holds all the settings: the template, the pages it runs on, the trigger, the timing, the frequency cap, the discount, and the design. Change any of those and you are changing a variant, not the campaign.

You can add as many variants to a campaign as you like. Only one can be live at a time.

This is useful for two reasons. You can set up a version and keep it ready without turning it on. A 5% variant for normal weeks and a 10% variant for sale weeks can sit in the same campaign while you switch between them. And because each variant keeps its own numbers, you can look back at what an offer did the last time you ran it.

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Note
Variants are not an A/B test. Attryb does not split traffic between them or pick a winner. One variant is live and everyone in the segment sees that one, so two variants never face the same traffic. Keep that in mind when comparing their numbers.

How the pieces fit

Campaign  =  Segment  +  Use case
              │           │
              │           └── which element (popup, embedded section, full page)
              └── who sees it

  └── Variant 1  ← live
  └── Variant 2
  └── Variant 3
      └── template, pages, trigger, timing, frequency, discount, design

What to do next

Create a campaign: the full flow, start to finish
Campaign settings: what every setting does
Manage campaigns and variants: edit, pause, switch variants