What is WhatsApp Marketing
WhatsApp Marketing sends WhatsApp messages to your customers from Attryb. You use it to reach people after they leave your store: offers, cart reminders, order updates, and answers to their questions.
The problem it solves
Web Personalization works while someone is on your store. Once they close the tab, it cannot reach them.
Most people who leave do not come back on their own. Email reaches some of them, if they open it. WhatsApp is the app your customers already check through the day, so a message there is the most direct way back to someone who left.
It also works the other way. Customers message you with questions before they buy: does this come in medium, when will it arrive, can I pay on delivery. A quick answer on WhatsApp often decides whether the order happens.
What you can do
Import your customer list, tag it, and filter it down to the people a message is for. See Contacts.
Write messages and get them approved by WhatsApp. Every message that starts a conversation needs one. See Templates.
Send one template to many contacts at once, now or at a time you pick. See Broadcasts.
Send messages when something happens in your Shopify store: a cart left behind, a cash on delivery order, an order shipped. See Ecomm+.
Chatbot flows and an AI agent that answer customers when nobody on your team is free. See Automations.
One inbox where your team reads and replies to every customer message. See Live Chat.
Show products from your catalog inside a chat and take payment without leaving WhatsApp. See Commerce.
Run ads that open a WhatsApp chat, and share links and QR codes that start one. See Ads and growth.
See what was delivered, read and replied to, and why some messages failed. See Broadcast performance.
Four rules WhatsApp sets
WhatsApp decides a lot about how business messaging works, and the same four rules come up on almost every page of these docs. Knowing them up front saves you most of the surprises.
1. People have to agree to hear from you. WhatsApp only allows you to message people who opted in. When you import a list, WhatsApp Marketing treats every contact on it as opted in, so the responsibility for that consent is yours. See Opt-in and opt-out.
2. You start conversations with templates. A template is a message WhatsApp approved before you send it. Once a customer replies, you have 24 hours to write back freely. See How it works.
3. You can only reach so many people a day. Your number has a daily limit on how many different people you can send to. A new number starts low, and the limit rises as you send good messages to more people. See Messaging limits and quality.
4. How people react to you counts. When people block or report your messages, WhatsApp lowers your quality rating. A low rating stops your limit from rising and, if it keeps falling, gets your number blocked.
Opted-out contacts are not removed from broadcasts for youWhen someone opts out, their contact is marked as opted out, but a broadcast still includes them unless you filter them out. Add the filter Opted in is Yes every time you pick an audience. See Opt-in and opt-out.
Why not just use the WhatsApp Business app?
Many stores start on the free WhatsApp Business app on a phone. It works well until you have more customers than one person can answer.
| WhatsApp Business app | WhatsApp Marketing | |
|---|---|---|
| Broadcast size | Up to 256 people per broadcast | Your daily limit, which can grow to unlimited |
| Who you can message | People who have saved your number | Anyone who opted in, saved or not |
| Who can reply | One phone and up to four linked PCs | Your whole team, each with their own login |
| Automatic messages | Greeting and away messages | Shopify order messages, chatbot flows, an AI agent |
| Buttons in messages | No | Links, phone numbers and quick replies |
| Results | Blue ticks, one chat at a time | Delivered, read, replied and failed for every send |
| Cost | Free | WhatsApp charges for each template message |
| Approval | None | Your number and each template are approved by WhatsApp |
The app is fine for a store that gets a handful of messages a day. Once you want to message hundreds of customers at once, send order updates without typing them, or share the replies across a team, you need WhatsApp Marketing.
Getting started
Once your WhatsApp number is connected:
- Read How it works. It covers the five ideas everything else is built on, in about five minutes.
- Follow the Quickstart to send your first broadcast, from importing contacts to reading the results.
Updated about 1 month ago