Custom Information

A block for anything specific to your store that the other checkout use cases do not cover.

Sizing help, care instructions, how a subscription is billed, what happens after they pay.

FormCheckout block
Where it runsCheckout, Thank You
GoalTurn browsers into buyers

What you can set

The content and which pages it appears on.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

This one is there to be read, not clicked, so it records impressions only. Dashes under clicks, conversions and assisted revenue are normal and not a tracking fault.

Judge it by what happens around it rather than by its own numbers. A trust badge that works shows up as fewer abandoned checkouts, not as clicks.

When to use it

Use it when something about your product needs explaining before someone commits.

This is the catch-all, which makes it easy to misuse. If you cannot say what question the content answers, leave it out.


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