QR code campaigns

A QR code campaign gives you a QR code that opens a WhatsApp chat with your number when someone scans it. The chat starts with a message you wrote. Everyone who scans and sends it shows up in the campaign's results, ready to export, tag or message.

Put it where people already have your product in hand: on the box, on a card inside the parcel, at the counter of your store.


Where	Campaigns → +Launch → QR Campaign
A scan opens	A WhatsApp chat with your number, with your message already typed
You download	The QR code, or a QR Code Standee you can design and print
See who scanned	Campaign → QR Scan → Replied
Answer with	A chatbot flow connected to the campaign

How it works

flowchart LR
    S["Customer scans<br/>the QR code"] --> M["WhatsApp opens with<br/>your pre-filled message"]
    M -->|"Sends it"| C["Chat with<br/>your number"]
    C --> F["Chatbot flow<br/>connected to the campaign"]
    C --> R["Listed under<br/>QR Scan → Replied"]

Create a QR code campaign

Go to Campaigns and click +Launch.

Choose QR Campaign.

Fill in:
- Name: a name that tells you what the campaign is for, such as "Packaging insert".
- Pre-filled Custom Message: the message that appears ready to send when someone scans.

Click Set Live and Generate QR Code.

Download the QR Code, or the QR Code Standee.

Design the standee

The standee is a printable template around your QR code. You can set:

Setting	What it is
Display name	The name shown on the standee
Description	A short line about what you offer
Call-to-action subtext	What to do, such as "Scan to chat with us"
Footer text	A line at the bottom
Colour theme	The colours of the standee

Answer the chats with a flow

Connect a chatbot flow, so everyone who scans gets an answer straight away.

Go to Flows and create a new flow.

Click Choose QR Campaign.

Select the QR campaign to connect.
Build the flow and enable it.

See Chatbot flows.

How it is measured

Go to Campaign → QR Scan → Replied to see the people who scanned and messaged you. From there you can:

See what they did
Export them as leads
Send them a broadcast
Add tags to them

When to use it

Use it wherever people hold your product or stand in your store. These are high-value leads: they have bought from you, visited you, or are looking at your product right now.

Give people a reason to scan. A QR code alone gets ignored. "Scan for care tips", "Scan to register your warranty" or "Scan for 10% off your next order" gets scanned.

Write the pre-filled message as the customer. It is what they send, so it should sound like them and say what they want: "Hi, I'd like the care guide for my order." It also tells your flow and your team why they are there.

Use one campaign per place. A campaign for the packaging, another for the store counter, another for an event. The Replied list then tells you which placement brings people in.

Tag them as they come in. From the Replied list, tag everyone from a campaign, such as packaging-scan, so you can filter and broadcast to them later. See Tags and attributes.