Customer Reviews

Shows reviews during checkout, where doubt is highest and reassurance is scarcest.

Your product pages are probably full of reviews. Checkout usually has none, which is where people are most likely to change their mind.


Form	Checkout block
Where it runs	Checkout, Thank You
Goal	Turn browsers into buyers

What you can set

Which reviews to show and how many.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

This one is there to be read, not clicked, so it records impressions only. Dashes under clicks, conversions and assisted revenue are normal and not a tracking fault.

Judge it by what happens around it rather than by its own numbers. A trust badge that works shows up as fewer abandoned checkouts, not as clicks.

When to use it

Use it if reviews are something you have and are proud of.

Do not use it if your reviews are thin or mixed. Reminding someone at checkout that a product has three reviews averaging three stars is worse than saying nothing.