FBT Section

Frequently bought together. Shows what other people bought alongside the product someone is looking at.

It works because the suggestion comes from behaviour rather than from you. A phone case next to a phone is obvious; the pairings that lift order value are usually the ones you would not have guessed.

What you can set

Standard settings, plus how the paired products are chosen and how many to show.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

Visitors can click this one, so it earns clicks, conversions and assisted revenue. Revenue is credited when someone interacts with it and then buys. See Revenue attribution.

When to use it

One of the best ways to raise order value, because it adds to a purchase someone is already making rather than trying to start a new one.

Works best on products with genuine companions. On a catalogue of unrelated one-off items there is less for it to find.