Broadcasts

A broadcast sends one message to many contacts at once. You pick the people with a filter, pick the message, and send it now or at a time you choose.

Each broadcast is saved as a campaign on the Campaigns page, with its own results: who it reached, who read it, who replied, and why some failed.

flowchart LR
    F["Filter contacts"] --> B["Broadcast"]
    B --> N["Send Now"]
    B --> S["Schedule"]
    N --> C["Campaign"]
    S --> C
    C --> R["Results"]
    R --> T["Retarget readers or repliers"]
    R --> X["Resend to failed"]

What you can broadcast

Message	Goes to	Use it for
Template	Any opted-in contact	Almost every broadcast: offers, launches, restocks, reminders
Regular message	Only `ACTIVE` contacts, who messaged you in the last 24 hours	A follow-up to people who are mid-conversation with you

Nearly all broadcasts use templates, because most of your contacts have not written to you in the last day. See How it works.

Pages in this section

Send a broadcast

Filter your audience, pick a template, fill in the variables, and send. See Send a broadcast.

Broadcast settings

Variables and fallbacks, media, scheduling and automatic retries. See Broadcast settings.

Manage broadcasts

Cancel scheduled broadcasts, follow up with readers and repliers, and resend to people it did not reach. See Manage broadcasts.

Three limits on every broadcast

Your daily messaging limit. Your number can send to a set number of different people in any 24 hours, starting at 250 for a new number. Anyone beyond the limit does not get the message. See Messaging limits and quality.

Consent. Opted-out contacts are skipped when a broadcast goes out, whether you send it now or schedule it. So the number of people who receive it can be lower than the number you selected. See Opt-in and opt-out.

Per-person caps. WhatsApp limits how many marketing messages one person gets from all businesses together. On a busy day, some of your messages fail for this reason alone. See Failed messages.

How often to broadcast

Every broadcast spends some of your customers' patience. Replies and clicks raise your quality rating. Blocks lower it, and a low rating stops your limit from growing.

Start with one broadcast a week to any one group, and watch what happens to replies and blocks before you send more often. A message someone looks forward to can go out often. A message they did not ask for is one too many.

Smaller and more specific beats bigger. A restock alert to the 300 people who asked about that product will earn more replies, and fewer blocks, than the same message to all 20,000 contacts.