View a segment

Click any segment under Audience → Segments to open it. You can also use Go to Segment on the three-dot menu at the end of a row.

The segment opens with its name and description at the top, the four familiar metric cards, and three tabs.

Tab	What it answers
Campaigns	What am I running against this group?
Meta Data	What is this group worth?
Audience	Who is actually in it?

The date picker at the top right controls all three.

Campaigns

Every campaign built on this segment, with its own numbers.

The table gives you the campaign name, its use case, status, and its sessions, impressions, clicks, conversions, conversion rate and assisted revenue.

Filter by use case type with the tabs, or by state with the radio buttons. The three-dot menu on each row does the same things as the main Campaigns screen: Turn Off Campaign, Go to Campaign, Delete Campaign, and Campaign Report. See Manage campaigns and variants.

Create New Campaign at the top right starts a new campaign with this segment already chosen.

This tab is the better place to start when you are thinking about a group of people rather than a list of campaigns. Open the segment, see what is already running against it, and add what is missing.

Meta Data

The same numbers as a visitor profile Summary, but for everyone in the segment at once.

Block	What it covers
Revenue Summary	Gross revenue, discounts, shipping, taxes, returns, net revenue
Orders Summary	Orders created, refunded, cancelled, and net
Conversion Funnel	Segment size, sessions, pageviews, add-to-cart sessions, abandoned sessions, converted sessions
Engagement Metrics	Session duration, pageviews per session, add-to-cart rate, abandonment rate, conversion rate
Traffic Source by Sessions	Where this group arrives from
Top Location by Sessions	Which cities they are in
Device Type	What they browse on

Segment Size is the one metric here you will not find on a visitor profile. It tells you how many people are in the group, which is the number to check before you build a campaign against it. A segment of forty people isn't worth a campaign, no matter how well it converts.

Each metric is defined in Summary.

Read this tab before you decide what to offer a group. A segment with a high add-to-cart rate and a high abandonment rate has a checkout problem, not an interest problem, and a discount popup on the homepage will not fix it.

Audience

The people in the segment, one per row.

The count at the top tells you how many visitors match. Each row shows the visitor, their type, sessions, orders, city, country, and last activity.

Click any row to open that person's visitor profile.

This is the tab for checking that a segment means what you think it means. If you built a custom segment and the numbers look strange, look at ten of the people in it. It is usually obvious within a minute whether the filters caught the right group.