Limited-time offer

A limited-time offer template puts a discount code in front of the customer with a button to copy it, under a line saying the offer will not last. Nobody has to write the code down or type it at checkout.

Create one

1. Go to Manage → Template Message and click +New.
2. Choose Marketing as the Template Category. Utility and Authentication cannot use this type.
3. Under Template Type, choose Limited Time Offer.
4. Pick the Template Language.
5. Enter a Template Name, such as diwali_offer_lto_v1.
6. Pick the media type: Image or Video.

7. Under Template Format, fill in the three parts:
   • The message. What the offer is and why the customer should care.
   • The limited-time offer line. It sits above the code and says the offer will end, such as "Ends Sunday midnight".
   • The coupon code. The code the customer copies, such as DIWALI20.

8. Add buttons under Interactive Actions.
9. Click Submit, then use Sync with WhatsApp to check its status.

Buttons

Besides the copy code button, a limited-time offer can carry up to 10 buttons:

Use one: a URL button to the sale. The copy button gets the customer the code, and the URL button gets them to where they spend it. A wall of buttons under an offer makes the customer choose, when the only choice you want is "shop now".

Send it

Broadcast it like any template, and attach the image or video for this send. See Send a broadcast.

Check the code works in your store before you send. Create it in Shopify, set its discount and end date, and try it at checkout. A copy button that copies a code your checkout rejects turns your best customers into your angriest ones.

How it is measured

The broadcast records delivered, read, replied and failed. See Broadcast performance.

The code tells you more. Give each broadcast its own code, such as WA_DIWALI20, and the number of times it was used in your Shopify store is the number of orders the broadcast brought in. None of the broadcast's own numbers gets as close to what the message actually sold.

When to use it

When there is a real deadline. A sale that ends, a festival, a launch week. The offer line promises urgency. If the "limited" offer is still running next month, customers learn to ignore the next one.

When the discount is the whole message. If the point of the broadcast is a code, this type makes the code impossible to miss. If the point is a new product, use an IMAGE template and mention the code in the text.

Not for everyone, every time. A discount sent on every broadcast teaches customers to wait for the next one. Save codes for moments that matter, or for groups who need a push, such as people who have not bought in six months.