Discount on Cart Page

Puts a discount on the cart page itself, where people decide whether to go through with it.

Because it sits in the page rather than over it, it reads as part of your store instead of an interruption.

What you can set

The discount, how long it lasts, and any minimum. See Campaign settings.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

Whether this records clicks and assisted revenue depends on whether the visitor clicks something in it.

When to use it

The cart page is the last moment before checkout and the most common place to lose people. A discount here reaches everyone who gets that far.

That is also the risk. Everyone who gets that far includes the people who were going to buy anyway, and you pay for them too. Aim it at a segment that needs the nudge rather than at all visitors.