Abandoned cart

Reminds someone who added products to their cart and left without checking out, and gives them a link straight back to their checkout. You can send up to three reminders, spaced out over a day.

The link is the part that works. The customer does not have to find the product again or refill the cart. One tap and they are back where they stopped.

Timing

You can change each timing. Messages 2 and 3 only work while message 1 is turned on.

If the customer checks out after any reminder, the rest are not sent. The order messages take over from there.

flowchart LR
    A["Cart abandoned"] -->|"20 min"| M1["Reminder 1"]
    M1 -->|"No order"| M2["Reminder 2<br/>3 hours"]
    M2 -->|"No order"| M3["Reminder 3<br/>1 day"]
    M1 -->|"Orders"| O["Order messages"]
    M2 -->|"Orders"| O
    M3 -->|"Orders"| O

Set it up

1. Create the reminder templates, or pick them from the Setup Messages library. See The template below.
2. Go to Ecomm+ → Abandoned Cart Flow.
3. Click the pencil icon on Abandoned Cart 1.

4. Pick your template, map its variables, and set the timing.
5. Turn it on.

6. Repeat for Abandoned Cart 2 and Abandoned Cart 3, if you want them.

The template

Hi {{1}},

You left something in your cart. Your items worth ₹{{2}} are still saved for you.

Tap below to pick up where you left off.

Thank you for shopping with us.
Reply STOP to unsubscribe.

Add a Call to Action URL button, such as Complete order, whose link ends in a variable.

Use a Call to Action button or quick replies, not both. Do not pick the all option under Interactive Actions for a cart reminder.

The checkout link

The button's link depends on which checkout your store uses.

Replace yourstore.com with your store's own domain. You can find it in Shopify under Settings → Domains.

When to use it

This is the first marketing message most stores should turn on. The people it reaches already chose a product, which makes them the easiest group on your list to convert.

Start without a discount. Send the first reminder plain, and see what reminders alone recover. A discount in every first reminder teaches customers to leave carts on purpose and wait for the code.

If you use a discount, save it for the last message. Reminder 1 is a nudge. Reminder 2 can answer a doubt, such as free returns or delivery time. Only reminder 3 needs a reason to buy now.

Three is the ceiling, not the target. Each reminder is a marketing message that can be ignored or blocked, and blocks lower your quality rating. If the third reminder recovers very little, turn it off.

Keep the first one quick. Twenty minutes catches people who were interrupted and still remember what they were buying. A day later, many have bought elsewhere or moved on.