In-Cart Upgrade Offer

Offers a better version of what someone is already buying: a larger size, a bundle, a premium tier.

An upgrade is easier to accept than an extra item. The decision is already made, and this only changes its size.


Form	Checkout block
Where it runs	Checkout
Goal	Raise the value of each order

What you can set

Which products map to which upgrades, and how the offer is presented.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

Visitors can click this one, so it earns clicks, conversions and assisted revenue. Revenue is credited when someone interacts with it and then buys. See Revenue attribution.

When to use it

Use it where you have a real ladder: sizes, tiers, multipacks.

Keep the step small. Someone buying a thirty pound item will consider forty. They will not consider ninety, and asking makes the checkout feel like a sales pitch.