Abandoned Cart

Catches someone who put something in their cart and is leaving without buying, and shows them what they are about to walk away from.

The cart contents are the part that works. A visitor who left twenty minutes ago has often forgotten what was in there. Showing the actual product, with its picture and price, is more persuasive than any sentence about completing your purchase.

What you can set

You can add a discount to sweeten it, and set the trigger to exit intent, time on site, or the visitor's next session after they abandoned.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

Visitors can click this one, so it earns clicks, conversions and assisted revenue. Revenue is credited when someone interacts with it and then buys. See Revenue attribution.

When to use it

This is the first campaign most stores should build. The people it reaches already chose a product, which makes them the easiest group on your site to convert.

Start without a discount and see what plain reminders do. Add one only if the reminder alone is not enough, because a discount that fires on every abandoned cart teaches people to abandon carts.