Bestseller

Shows what sells most in your store.

Popularity is a shortcut for people who do not know your catalogue. If a hundred other people bought it, it is probably fine, and that is enough to get a first-time visitor moving.

What you can set

Standard settings, plus how many products to show and which pages to show them on.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

Visitors can click this one, so it earns clicks, conversions and assisted revenue. Revenue is credited when someone interacts with it and then buys. See Revenue attribution.

When to use it

Best for new visitors, who have no history for you to personalise against. When you know nothing about someone, what everyone else likes is the best guess available.

Less useful for returning customers, who have already seen your bestsellers. Point those people at Recommended For You instead.