Trust Badges

Shows secure payment, returns and guarantee badges at checkout.

Checkout is where doubt shows up. People who were comfortable browsing start wondering whether their card details are safe with a store they have not used before.


Form	Checkout block
Where it runs	Checkout, Thank You
Goal	Turn browsers into buyers

What you can set

Which badges to show and where to place them. There is a badge library to pick from.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

This one is there to be read, not clicked, so it records impressions only. Dashes under clicks, conversions and assisted revenue are normal and not a tracking fault.

Judge it by what happens around it rather than by its own numbers. A trust badge that works shows up as fewer abandoned checkouts, not as clicks.

When to use it

Use it if you are not a household name. An unfamiliar store has to earn trust at the moment of payment, and badges are the cheapest way to do it.

Do not expect click numbers. Nobody clicks a trust badge. Judge it by whether checkout abandonment falls.