Catalog

The catalog shows your products inside a WhatsApp chat. You connect a catalog from your Facebook Business Manager account, then build a chatbot flow that sends products when a customer types a keyword such as Shop.

Customers see product images and a checkout link without leaving WhatsApp.


Where	Flows
Needs	A catalog in your Facebook Business Manager account
Products	The products listed in your Shopify account, under Products
Shown through	A chatbot flow, started by keywords you choose
On your profile	Optional, with Display Catalogue on WhatsApp Profile

How it fits together

flowchart LR
    FB["Catalog in Facebook<br/>Business Manager"] --> C["Connected in Flows<br/>and Manage Catalogue"]
    C --> F["Chatbot flow with<br/>product blocks"]
    K["Customer sends<br/>a keyword"] --> F
    F --> CU["Products in<br/>the chat"]

Before you start

Create a catalog in your Facebook Business Manager account. See Facebook's guide to creating a catalog.

Connect the catalog

Go to Flows and connect your Facebook account.

Connect the catalog you created in Facebook Business Manager. Select only the catalog you want to run on WhatsApp.

Go to Manage Catalogue in Flows, and connect the same catalog you chose in step 2.

⚠️
Use the same catalog in both places
The catalog you pick in step 2 and the one in Manage Catalogue must be the same.

Check your products

The Products section lists the products in your Shopify account.

To change a product, click its pencil icon. It opens the product in Shopify, where you edit it.

Build the catalog flow

Go to Flow Builder and click Create Flow.
Add the keywords that start the catalog, such as Shop or Products. Whenever a customer sends one of them to your number, the flow starts.

Build the flow from blocks. The product blocks are Section List, Single Product and Multi-Product. See the table below.
Save the flow.
Enable the catalog in Flow Builder.

From then on, the flow runs whenever a customer sends one of its keywords. For everything else a flow can do, see Chatbot flows.

The blocks

Block	Sends
Section List	Products grouped into categories, such as Jeans, Tees and Sweaters. It works like a list, with several categories and products inside it.
Single Product	One product, with its image and checkout link
Multi-Product	Several products in one message, with their images and checkout links

Block	Sends
Text Replies	A plain text message
Quick Replies	Up to three buttons. Tapping one sends you the button's text.
Image	An image of one or more products
List	A list of products for the customer to choose from

Show the catalog on your profile

Your catalog can also appear on your WhatsApp Business profile.

Turn on Display Catalogue on WhatsApp Profile on the Connect Catalogue page under Flows.

When to use it

Use it if customers message you to ask what you sell, what is in stock or what something looks like. The flow answers with pictures straight away, at any hour.

Pick the block by how many products you have. A store with a handful of products can use Multi-Product in one message. A store with many uses Section List, so customers pick a category first instead of scrolling past everything.

Use Single Product to answer one question well. A customer asking about a specific item, or tapping a button in a broadcast for one product, should get that product, not the whole catalog.

Pick keywords customers actually send. Hi catches the most common first message. Shop or Products suit a store that already tells customers what to type. Put the keyword in your broadcasts: "Reply SHOP to see this week's new arrivals."

Connect only the catalog meant for WhatsApp. If you keep several catalogs in Facebook, for ads or other channels, connect the one with the products you want customers to see in the chat.

Give every flow a way out. Add a button to reach a person, with Request Intervention, for customers whose question the catalog does not answer. See Chatbot flows.