Checkout use cases

These run on your checkout, thank you and order status pages. For everything on the storefront, see On-site use cases.

Checkout is different

On your storefront the job is persuading people to buy. At checkout they have already decided, and the job changes.

Reassure rather than persuade. Doubt peaks at payment. Someone comfortable browsing starts wondering whether their card is safe with a store they have never used.

Distraction costs more than it earns. A recommendation on a product page that nobody clicks costs nothing. The same recommendation at checkout can pull someone out of paying.

After the order, you are free. On the thank you and order status pages the sale is done and cannot be lost, so the usual caution does not apply. Order status in particular gets opened again and again while people wait for delivery.

What runs where

Where to start

If checkout abandonment is your problem, start with Trust Badges and Customer Reviews. Both answer doubt rather than adding anything to the page.

If order value is your problem, Subscribe and Save and In-Cart Upgrade Offer change the order someone is already placing instead of trying to start a new one.

If you want the safe win, put Product Recommendations on the thank you and order status pages. There is no order left to lose there, and order status is one of the most-viewed pages you own.

A note on measuring these

Several of these are read rather than clicked, so they record impressions and nothing else. Dashes under clicks and assisted revenue are normal for them.

A trust badge that works shows up as fewer abandoned checkouts, not as clicks. Watch the funnel, not the widget. See Campaign performance.