On-site use cases

These run on your storefront: homepage, product pages, category pages, cart. For the ones that run on checkout and after, see Checkout use cases.

Win back abandoned carts

Use case	Form	What it does
Abandoned Cart	Popup or Embedded	Shows people what they left in their cart
Abandoned Cart - Location Specific	Popup	The same, with a message tied to where they are

Start here. The people these reach already chose a product, which makes them the easiest group on your site to convert.

Use case	Form	What it does
Last Viewed Product	Popup	Brings back a product someone looked at and lost
Last Viewed Product - Location Specific	Popup	The same, tied to location
Discount on Product Page	Embedded	An offer while they are still deciding
Discount on Cart Page	Embedded	An offer at the last step before checkout
Flash Sale Popup	Popup	A sale with a deadline

Use these when people arrive and leave without buying.

Use case	Form	What it does
FBT Section	Embedded	What others bought alongside this
Recommended For You Section	Embedded	Products picked for this visitor
Bestseller	Popup or Embedded	What sells most in your store
Product Recommendation Page	Full page	A whole page of picks
Buy More Save More	Embedded	A discount that improves with cart size

Use these when people buy, but not enough at a time.

Use case	Form	What it does
Top Banner	Embedded	One short message across the top of the page

Four of these suggest products, and the difference is what they know about the visitor.

Use case	Based on	Best for
Bestseller	What everyone buys	First-time visitors
FBT Section	What buyers of this product also bought	Anyone on a product page
Recommended For You	This visitor's own history	Repeat visitors and customers
Product Recommendation Page	This visitor's own history	People you send there from a link

The rule of thumb: when you know nothing about someone, show them what is popular. Once you know what they have browsed, show them that instead.