Top Banner

A strip across the top of the page for one short message. Free shipping over a threshold, a sale, a delivery cut-off before a holiday.

It sits in the page rather than over it, so it informs without interrupting.

What you can set

The message, which pages it appears on, and when it runs. Schedule it if the message has a deadline.

Everything else is the standard variant settings: trigger, when to display, frequency capping, overlap prevention, placement and design. See Campaign settings.

How it is measured

This one is there to be read, not clicked, so it records impressions only. Dashes under clicks, conversions and assisted revenue are normal and not a tracking fault.

Judge it by what happens around it rather than by its own numbers. A trust badge that works shows up as fewer abandoned checkouts, not as clicks.

When to use it

Use it for something every visitor benefits from knowing, that is true right now.

One message at a time. A banner carrying three things communicates none of them. And take it down when it stops being true, because a Christmas delivery banner in February makes the whole store look untended.